Hi lewis,

As with a good majority of the things we do in life, we rely heavily on our vision or eyesight as the determining factor in whether or not we believe something.  And this is unfortunately the case in trying to burn fat as well.  What’s the old cliché?

A picture is worth a thousand words, right? 

Well, when we lock our eyes onto that ph.oto of that buff guy or buxom bombshell on the cover of the latest fitness or w.eight loss product, something happens.  We get excited.  We may even get very excited!

Unfortunately, this is something that many in the fitness industry are preying on. They know this and use it to their huge advantage.  The process is simple: put a great looking and in -shape guy or girl on a product and it will sell. 

They don’t even have to tell you you’ll look like that person - they already know your subconscious will assume it will happen.

When you’re desperate to burn fat, this is an easy game for the fitness industry to play.  Now I’m not talking about images of people who’ve made great body transformations, but of those genetically perfect model types who are plastered all over fitness products.

And of course a few weeks later if it doesn’t, you may start to lose hope and realize that it’s going to be tough to keep up

with the unrealistic and overly strict guidelines.   You’ve got a life, right? 

Sure, you want to burn fat, but you’ve got a job, maybe a family, and other interests in life.  Don’t get me wrong, I love a great fat burning workout, but I know you don’t want to spend every waking hour for the rest of your life working out!   

All of this happened to me several times over as a y.oung man.

I wasn’t happy with my weight, wanted to burn fat, and was in search of the most efficient way to get lean, strong, and healthy, but while not spending too much time in the gym, or having to follow crazy diet plans for long periods of time.  

After more than a decade of experimenting on myself, f.riends, relatives, and perfect strangers, I assembled some of the secrets that I found to work best at burning fat and in the shortest amount of time, on myself and the others that I worked with. 

Now, what led me to do this was an i.ncredible amount of frustration that I know thousands of others are going through right now.  Why?  To answer that, I want you to understand the psychological aspects of what we are up against in the world of health and fitness.

What do you call doing the same thing over and over and expecting a different result?  OK, I’ll answer this one…insanity!  In some ways, the fitness industry is making you insane in your quest to burn fat and get a lean, strong, and healthy body.  Their promises are too good to be true and often

they can’t typically deliver on them.   They are over-promising and under-delivering in many cases.

It’s a big psychological game that the fitness industry is playing with us, and it dates back to our childhood.  When we were kids, we were all taught in school that we could do anything we wanted to do when we grew up.  Your parents might have even told you that you can achieve anything you want if you believe in it strongly enough.  I know mine did. 

While this can provide great inspiration in life’s pursuits, it can also be used against you by others, and without you knowing.

You are largely a product of your genetic makeup.  Just as Mini -Me from the Austin Powers movies could never play in the NBA, a guy like Woody Allen could never w.in a heavyweight bodybuilding competition. 

The reality is that these two guys can burn fat and get in the best shape of their life, but our genes are responsible for much of what we end up looking like when in that best shape.  But this isn’t what the fitness industry will typically tell you - they want you thinking that anyone can look like a genetic freak of nature if you just follow their programs, that is. 

Please know that I am not saying you are doomed by your genes…e.veryone can make a.mazing improvements in their physiques with proper exercise and nutrition habits.  It’s when we start comparing ourselves to the guys or gals in the magazines that we get into trouble, and get lost in that vicious cycle of hype and sensationalism all too prevalent in fitness and fat burning today.

As I mentioned before, you’ve got a life.  You’re a busy person.

We all are.  We live in a fast-paced society, the information age, where we have so many tasks to complete and so little time to complete them.  I don’t know about you, but I find myself trying to cram everything I do into those few hours between waking up and going to sleep.  It’s not easy. 

Then comes along the fitness gurus telling you that to burn fat and get in great shape you’ve got to workout everyday or close to it.  You’ve got to do aerobics or cardiovascular exercise to burn fat, several times a week.  You’ve got to weight train several other days each week, so that you are literally working out 5-6 days each week, every week.  If you want it, you’ve got to do it, they say. 

I’m here to tell you that nothing could be further from the truth! I’ll discuss why in the next eNewsletter, OK?  Keep an eye out in the next day or so… (editors note: As soon as I receive this followup I will send it out to you )

If you’d like to take your fat burning, health and fitness success to the next level, and you haven’t read my Fat Burning Furnace eBook yet, then you need to go and do that right now.

It took me years to learn all of the techniques and secrets I used to totally reshape my body, boost my energy, and develop lasting health…but you can download my eBook right now and discover them for yourself in just a few minutes here:

http://www.fatburningfurnace.com

Here’s to getting lean, strong, and healthy for life, Rob Poulos Zero to Hero Fitness

Download Mike geary’s F.ree e-book
Insider Secrets for a Lean Body

Free Download

Click-Here to download 7 secrets
of Permanent Fat Loss & Fitness.